Evaluation Question 3

Evaluation Question 3: What have you learned from your audience feedback?

In order to obtain feedback from my music video, Digipak and website, I devised a survey using Google Forms which allowed me to create a range of questions in an easy way and collect responses effectively. I asked a questions that were simple to answer, such as whether they enjoyed an aspect, as well as more complex questions that required a longer response. I received in total 10 responses. The questionnaire is as follows:

Music Video:

• Did you enjoy our music video? (Overall response was a 'Yes')  
• Do you think our music video fit the song? (Overall: 'Yes'. Except 'Moorland Scene')
• How effective was our approach to focus mainly on story for our music video? (Ranging from 'Very' to 'Mostly Effective')
• Do you think our music conformed to the 80's aesthetic of Kavinsky and/or the electronic genre? ( Mostly 'Yes')
      
• What particularly stood out for you in our music video?
  
• Did you particularly dislike anything about our music video?
  
• Was there anything necessary that could have been added to our music video?

Digipak:

• Does the Digipak fit the aesthetic of Kavinsky? (Answers were mainly 'Yes'. Mention of the 'colour scheme'.
• Do you think the different panels on the Digipak fit together? ( 'Yes' for the most part. 'Colours' mentioned again.)
• Do you believe that the Digipak follows common conventions of a CD Cover for an Artist/Band? (Some answers 'Yes', but others 'No, but its not a bad thing'.)
• Do you think the Digipak is successful overall? (Overall, 'Yes')
• Is there any particular panel or image that you like?
  
• Is there anything on the Digipak that you particularly dislike?
  
• Is there anything in particular that could be improved or added?
  

Website:

• Would you say the website is successful overall? (Overall: 'Yes', comments that it 'loaded okay' and was 'informative and stylish'.)
• Do you think the website successfully portrays the image and aesthetic of Kavinsky? (Mostly: 'Yes'. Mention of the 'colour scheme' and 'imagery'.)
• Do you believe the website follows similar conventions of other music websites? (Mainly 'Yes', despite comment that 'other music websites tend to have more stylish homepages'.)
• Is the website easy to use and navigate? ('Yes' overall.)
• Is there any particular page or feature that you like about the website?
  
• Is there any particular page or feature that you dislike about the website?
  
• Do you desire any additional information that could be added to the website? ('Nothing really' was mentioned mainly, comment that there could be some 'nice wordage'.)

Conclusion: 

Overall, I was happy with the responses I received from the survey. Although, I didn't receive an answer on each question from all the respondents, I did have a few nice comments that were specific. I was also satisfied from the range of responses, especially that these responses are subjective, it gave me an insight as to how others would have preferred something to be. That being said some responses were similar and thus I would know what specific aspects that I would amend and do differently if granted the opportunity to do this project again.