Digipak Unboxing

Digipak Investigation

Digipak:

A style of optical disk packaging usually consisting of a gatefold style paper-board or card binding with multiple plastic trays that are capable of holding a CD or DVD in the inside.

Progress Vlog

Animatic

Locations Research

Target Audience Questions

1. What is your favourite genre of music?

2. Do you frequently watch music videos or just listen to the song?

3. What features would you like to see in a music video?

4. What atmosphere do you think is created based on the lyrics and the song?

5. What type of music video do you think fits the song?

6. Do you think that our type of music video fits the song?

7. Would you suggest that there is anything that we could add to our music video?

Music Video Pitch

Artist Case Study

Music Video Write-up

The music video of “Life on Mars” focuses on David Bowie singing throughout with close ups on his face as well as long shots of him. The camera was over-exposed with high key lighting and the editing mostly consisted of cuts with the occasional pan. As for the mise-en-scene, Bowie was dressed in a suit with make up on against a white background throughout the whole video. As a result, the focus was mainly on David Bowie as the video is used to promote the song and the artist as well as idea of being different and expressing yourself. Therefore, the moments which stood out were still close ups on parts of David Bowie’s face as the rest of video is mainly him singing from the start, so it brings attention to those shots.

The music video of “I Want to Break Free” takes place in three different sets, which are a house, stage and a cave. Throughout the house scene, the members of Queen are seen dressed as women and behaving like them, which is presented through a range of pans and cuts with close ups on individual members, as it could be seen that it is promoting trans-sexuality and cross-dressing. The stage scene was a visual spectacle, featuring a long shot which zooms in on the members, while they are surrounded in a dark room by people holding up lights, thus drawing attention to the band and thus promoting them. The other scene was a cave which featured backup dancers dressed in strange costumes as they performed an unusual type of dance and acrobatics, which faded into the next shot and had a slow motion effect, which promotes the idea of being different.

The music video of “Always” begins in a building with a man who is staring at a picture of a woman and is then followed by a montage of the two people doing things. This consists of driving recklessly on the road and taking pictures of each other, in which it cuts to shots of the band singing. Therefore, the shots of the band is used to promote them and the song, while the music video attempts to tell a story where a moment that stood out was when an apartment was set on fire. As a result, there is a range of camera shots and pans to present the story-line and therefore, it aims to add a level of entertainment to the song to help promote it and thus enhance the song. 

Preliminary Lip Sync

History of Music Videos