Evaluation Question 3

Evaluation Question 3: What have you learned from your audience feedback?

In order to obtain feedback from my music video, Digipak and website, I devised a survey using Google Forms which allowed me to create a range of questions in an easy way and collect responses effectively. I asked a questions that were simple to answer, such as whether they enjoyed an aspect, as well as more complex questions that required a longer response. I received in total 10 responses. The questionnaire is as follows:

Music Video:

• Did you enjoy our music video? (Overall response was a 'Yes')  
• Do you think our music video fit the song? (Overall: 'Yes'. Except 'Moorland Scene')
• How effective was our approach to focus mainly on story for our music video? (Ranging from 'Very' to 'Mostly Effective')
• Do you think our music conformed to the 80's aesthetic of Kavinsky and/or the electronic genre? ( Mostly 'Yes')
      
• What particularly stood out for you in our music video?
  
• Did you particularly dislike anything about our music video?
  
• Was there anything necessary that could have been added to our music video?

Digipak:

• Does the Digipak fit the aesthetic of Kavinsky? (Answers were mainly 'Yes'. Mention of the 'colour scheme'.
• Do you think the different panels on the Digipak fit together? ( 'Yes' for the most part. 'Colours' mentioned again.)
• Do you believe that the Digipak follows common conventions of a CD Cover for an Artist/Band? (Some answers 'Yes', but others 'No, but its not a bad thing'.)
• Do you think the Digipak is successful overall? (Overall, 'Yes')
• Is there any particular panel or image that you like?
  
• Is there anything on the Digipak that you particularly dislike?
  
• Is there anything in particular that could be improved or added?
  

Website:

• Would you say the website is successful overall? (Overall: 'Yes', comments that it 'loaded okay' and was 'informative and stylish'.)
• Do you think the website successfully portrays the image and aesthetic of Kavinsky? (Mostly: 'Yes'. Mention of the 'colour scheme' and 'imagery'.)
• Do you believe the website follows similar conventions of other music websites? (Mainly 'Yes', despite comment that 'other music websites tend to have more stylish homepages'.)
• Is the website easy to use and navigate? ('Yes' overall.)
• Is there any particular page or feature that you like about the website?
  
• Is there any particular page or feature that you dislike about the website?
  
• Do you desire any additional information that could be added to the website? ('Nothing really' was mentioned mainly, comment that there could be some 'nice wordage'.)

Conclusion: 

Overall, I was happy with the responses I received from the survey. Although, I didn't receive an answer on each question from all the respondents, I did have a few nice comments that were specific. I was also satisfied from the range of responses, especially that these responses are subjective, it gave me an insight as to how others would have preferred something to be. That being said some responses were similar and thus I would know what specific aspects that I would amend and do differently if granted the opportunity to do this project again.

Evaluation Question 2

PLEASE TURN UP VOLUME FROM 57SECS FOR AUDIO COMMENTARY ON MUSIC VIDEO AND AGAIN AT 8MINS FOR AUDIO COMMENTARY ON WEBSITE AUDIO COMMENTARY. THANK YOU.

Evaluation Question 1

Evaluation Question 4

Survey Link

https://docs.google.com/forms/d/e/1FAIpQLScdOb2hRytYmwkRDKdLgPEXt6S5fPp2_OsY6-uJXizepr8cdg/viewform?usp=sf_link

https://goo.gl/forms/DXS1lGmRZ55rJObx2

Website

Kavinsky Official Site

Digipak

Pacific Coast Highway Music Video - Second Cut

Music Video Rough Cut

Digipak Draft

Progress Log

Throughout this process, I have uploaded my audience interviews and investigated digipaks in depth through discovering what they are along with including a few examples. Additionally, I have unboxed a digipak to gain a clear understanding of each section, so i could later create my own. Also, I have analysed digipak artwork and as of today I am planning and drawing the my own digipak on paper. I have also, analysed the websites of Kavinsky an d similar artists so I could clearly understand the aesthetic. Finally, we filmed a selection of scenes of our music video in school.

Website Analysis

Kavinsky's Bandcamp website focuses on keeping to the 80's aesthetic prominent with album covers and  merchandise conforming to this. The use of black with the other colours being black and red, creates this similar theme throughout Kavinsky's music, so it makes it iconic and identifiable as his song. Additionally, Kavinsky himself appears throughout in his fictional 80's inspired aesthetic, revealing that his style is focused on his character accompanied with the music.

Daft Punk's homepage of their main website is basic with the colour black being present and their name in a white font. The use of simplicity is followed up with various pictures that differ from each other as you scroll down, which all link to their store page.

The store page includes a lot of information for individual products, where the means to get to them is to click on one of the photos on the homepage. The photos on the homepage do not directly correspond with the product, as they are stylised in the photo, which is a way of attracting customers.

As soon as you visit the website, the list of recommended order dates for each country appears, showing that they really want to sell as much merchandise as possible. Their website doesn't tend to fit the aesthetic of other electronic artists, however, over time they have changed their genre and appealed to a more mainstream audience.

 Carpenter Brut's Bandcamp website features the colours of black and red as the overall aesthetic is somewhat demonic. The use of a ram skull along with various symbols, including the Antichrist symbol reinforce this hellish aesthetic.

Additionally his official merchandise website, No Quarter, further links to the apocalyptic style with the artwork of burning villages enforcing this theme. Therefore, his electronic music differs slightly from others of the same genre and instead has this darker feel to it. 

 M|o|o|n's Bandcamp website occupies a more basic aesthetic to it with the use of a static-like background on black dots along with the name written in board pen accompanied by a chemistry related drawing. While the other artwork seems to differ so that the overall aesthetic cannot be pinpointed, the idea of study and knowledge somewhat links in to it, although the music does not tend to fit their image, it implies that they are somewhat unique.

Scattle's Bandcamp Website also fits a basic style with black being predominant, although the name fits a digital retro aesthetic. Similar to Kavinsky, the mask seems to be the focus for this artist's style, that or it revolves around the 80's inspired artwork. Therefore, the music produced is similar to that of the other electronic artists, which is fitting considering the overall style takes inspiration from the image of other artists.

Digipak Artwork Analysis

Audience Interviews

Digipak Unboxing

Digipak Investigation

Digipak:

A style of optical disk packaging usually consisting of a gatefold style paper-board or card binding with multiple plastic trays that are capable of holding a CD or DVD in the inside.

Progress Vlog

Animatic

Locations Research

Target Audience Questions

1. What is your favourite genre of music?

2. Do you frequently watch music videos or just listen to the song?

3. What features would you like to see in a music video?

4. What atmosphere do you think is created based on the lyrics and the song?

5. What type of music video do you think fits the song?

6. Do you think that our type of music video fits the song?

7. Would you suggest that there is anything that we could add to our music video?

Music Video Pitch

Artist Case Study

Music Video Write-up

The music video of “Life on Mars” focuses on David Bowie singing throughout with close ups on his face as well as long shots of him. The camera was over-exposed with high key lighting and the editing mostly consisted of cuts with the occasional pan. As for the mise-en-scene, Bowie was dressed in a suit with make up on against a white background throughout the whole video. As a result, the focus was mainly on David Bowie as the video is used to promote the song and the artist as well as idea of being different and expressing yourself. Therefore, the moments which stood out were still close ups on parts of David Bowie’s face as the rest of video is mainly him singing from the start, so it brings attention to those shots.

The music video of “I Want to Break Free” takes place in three different sets, which are a house, stage and a cave. Throughout the house scene, the members of Queen are seen dressed as women and behaving like them, which is presented through a range of pans and cuts with close ups on individual members, as it could be seen that it is promoting trans-sexuality and cross-dressing. The stage scene was a visual spectacle, featuring a long shot which zooms in on the members, while they are surrounded in a dark room by people holding up lights, thus drawing attention to the band and thus promoting them. The other scene was a cave which featured backup dancers dressed in strange costumes as they performed an unusual type of dance and acrobatics, which faded into the next shot and had a slow motion effect, which promotes the idea of being different.

The music video of “Always” begins in a building with a man who is staring at a picture of a woman and is then followed by a montage of the two people doing things. This consists of driving recklessly on the road and taking pictures of each other, in which it cuts to shots of the band singing. Therefore, the shots of the band is used to promote them and the song, while the music video attempts to tell a story where a moment that stood out was when an apartment was set on fire. As a result, there is a range of camera shots and pans to present the story-line and therefore, it aims to add a level of entertainment to the song to help promote it and thus enhance the song. 

Preliminary Lip Sync

History of Music Videos