Thursday, 15 December 2016

Website Analysis



Kavinsky's Bandcamp website focuses on keeping to the 80's aesthetic prominent with album covers and  merchandise conforming to this. The use of black with the other colours being black and red, creates this similar theme throughout Kavinsky's music, so it makes it iconic and identifiable as his song. Additionally, Kavinsky himself appears throughout in his fictional 80's inspired aesthetic, revealing that his style is focused on his character accompanied with the music.





Daft Punk's homepage of their main website is basic with the colour black being present and their name in a white font. The use of simplicity is followed up with various pictures that differ from each other as you scroll down, which all link to their store page.
The store page includes a lot of information for individual products, where the means to get to them is to click on one of the photos on the homepage. The photos on the homepage do not directly correspond with the product, as they are stylised in the photo, which is a way of attracting customers.
As soon as you visit the website, the list of recommended order dates for each country appears, showing that they really want to sell as much merchandise as possible. Their website doesn't tend to fit the aesthetic of other electronic artists, however, over time they have changed their genre and appealed to a more mainstream audience.




 Carpenter Brut's Bandcamp website features the colours of black and red as the overall aesthetic is somewhat demonic. The use of a ram skull along with various symbols, including the Antichrist symbol reinforce this hellish aesthetic.

Additionally his official merchandise website, No Quarter, further links to the apocalyptic style with the artwork of burning villages enforcing this theme. Therefore, his electronic music differs slightly from others of the same genre and instead has this darker feel to it. 




 M|o|o|n's Bandcamp website occupies a more basic aesthetic to it with the use of a static-like background on black dots along with the name written in board pen accompanied by a chemistry related drawing. While the other artwork seems to differ so that the overall aesthetic cannot be pinpointed, the idea of study and knowledge somewhat links in to it, although the music does not tend to fit their image, it implies that they are somewhat unique.





Scattle's Bandcamp Website also fits a basic style with black being predominant, although the name fits a digital retro aesthetic. Similar to Kavinsky, the mask seems to be the focus for this artist's style, that or it revolves around the 80's inspired artwork. Therefore, the music produced is similar to that of the other electronic artists, which is fitting considering the overall style takes inspiration from the image of other artists.

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